Is beauty obsession taking over kids
With the increase in the young age celebrities our kids are becoming more beauty concious. There’s a scene in “Toddlers & Tiaras,” the TLC reality series, where 2-year-old Marleigh is perched in front of a mirror, smothering her face with blush and lipstick. She giggles as her mother attempts to hold the squealing toddler still, lathering her legs with self-tanner. “Marleigh loves to get tan,” her mom says, as the girl presses her face against the mirror.
Marleigh is one of many pageant girls on the show, egged on by obsessive mothers who train their tots to strut and swagger, flip their hair and pout their lips. I watch, mesmerized by the freakishness of it all, but wonder how different Marleigh is from average girls all across America. On a recent Sunday in Brooklyn, I stumble into a spa that brands itself for the 0 to 12 set, full of tweens getting facialed and glossed, hands and feet outstretched for manis and pedis. “The girls just love it,” says Daria Einhorn, the 21-year-old spa owner, who was inspired by watching her 5-year-old niece play with toy beauty kits.
Sounds extreme? Maybe. But this, my friends, is the new normal: a generation that primps and dyes and pulls and shapes, younger and with more vigor. Girls today are salon vets before they enter elementary school. Forget having mom trim your bangs, fourth graders are in the market for lush $50 haircuts; by the time they hit high school, $150 highlights are standard. Five-year-olds have spa days and pedicure parties. And instead of shaving their legs the old-fashioned way—with a 99-cent drugstore razor—teens get laser hair removal, the most common cosmetic procedure of that age group. If these trends continue, by the time your tween hits the Botox years, she’ll have spent thousands on the beauty treatments once reserved for the “Beverly Hills, 90210” set, not junior highs in Madison, Wis.
Reared on reality TV and celebrity makeovers, girls as young as Marleigh are using beauty products earlier, spending more and still feeling worse about themselves. Four years ago, a survey by the NPD Group showed that, on average, women began using beauty products at 17. Today, the average is 13—and that’s got to be an overstatement. According to market-research firm Experian, 43 percent of 6- to 9-year-olds are already using lipstick or lip gloss; 38 percent use hairstyling products; and 12 percent use other cosmetics. And the level of interest is making the girls of “Toddlers & Tiaras” look ordinary. “My daughter is 8, and she’s like, so into this stuff it’s unbelievable,” says Anna Solomon, a Brooklyn social worker. “From the clothes to the hair to the nails, school is like No. 10 on the list of priorities.”
Much has been made of the oversexualization of today’s tweens. But what hasn’t been discussed is what we might call their “diva-ization”—before they even hit the tween years. Consider this: according to a NEWSWEEK examination of the most common beauty trends, by the time your 10-year-old is 50, she’ll have spent nearly $300,000 on just her hair and face. It’s not that women haven’t always been slaves to their appearance; as Yeats wrote, “To be born woman is to know … that we must labour to be beautiful.” But today’s girls are getting caught up in the beauty maintenance game at ages when they should be learning how to read—and long before their beauty needs enhancing. Twenty years ago, a second grader might have played clumsily with her mother’s lipstick, but she probably didn’t insist on carrying her own lip gloss to school.
New Methods, Old Message
Why are this generation’s standards different? To start, this is a group that’s grown up on pop culture that screams, again and again, that everything, everything, is a candidate for upgrading. These girls are maturing in an age when older women are taking ever more extreme measures, from Botox to liposuction, to stay sexually competitive. They’ve watched bodies transformed on “Extreme Makeover”; faces taken apart and pieced back together on “I Want a Famous Face.” They compare themselves to the overly airbrushed models in celebrity and women’s magazines, and learn about makeup from the girls of “Toddlers & Tiaras,” or the show’s WEtv competitor, “Little Miss Perfect.” And while we might make fun of the spoiled teens on MTV’s “My Super Sweet 16,” these shows raise the bar for what’s considered over the top.
A combination of new technology and the Web, is responsible—at least in part—for this transformation in attitudes. Ads for the latest fashions, makeup tips and grooming products are circulated with a speed and fury unique to this millennium—on millions of ads, message boards and Facebook pages. Digital cameras come complete with retouching options, and anyone can learn how to use Photoshop to blend and tighten and thin. It’s been estimated that girls 11 to 14 are subjected to some 500 advertisements a day—the majority of them nipped, tucked and airbrushed to perfection. And, according to a University of Minnesota study, staring at those airbrushed images from just one to three minutes can have a negative impact on girls’ self-esteem. “None of this existed when I was growing up, and now it’s just like, in your face,” says Solomon, 30. “Kids aren’t exempt just because they’re young.”
source:- newsweek.com